The most important thing the aspiring author has to do, (besides writing an awesome book) is get the word out. Word of mouth is still the most effective marketing strategy, and that truth only drops about 16% when that word of mouth is online.
It’s no wonder that Newsletters are one of the most effective forms of book marketing out there for indies. With an average open rate of 21% and about 6% click rate, according to Mailchimp, a list of just 1000 subscribers can net (on average) about 200 opens, and 60 clicks. Nothing else online gives you that kind of return on investment; especially when the cost is zero.
So, what is Newsletter Swap Digest, and why is it important to the author community? As of right now, the standards for newsletter swaps are still developing. The push by many Facebook newsletter swap groups is to have authors streamline their swaps and organize them using Google Forms. This stops post threads from filling up with clutter. Still, the search for a decent swap is tedious at best, and downright impossible at worst.
There are dozens of facebook groups from different genres out there all offering the same service – a meeting place for people to come and trade spots in their newsletters. To find a decent swap or two an author can spend hours every week searching feeds, posting, and checking back. Those are hours they could spend writing.
Newsletter Swap Digest brings the swaps to the author. We search facebook groups and recruit authors to join our mailing list. They fill out a Google Form with their swap information, and we add their book, and a link to their Swap Signup Google Form. Then, once a week they receive a list of available swaps in their genre via email. Each swap looks something like this:
Dark Fantasy, Epic Fantasy
SWAP NUMBER: NLSD107
If the author sees a swap they want to apply for they simply click on “Sign Up For This Swap” and fill out the form using the “Swap Number.” Then the author receiving the request can go to that same form to either accept or decline the swap.
It is completely free.