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Our Mission

Our Mission is to bring readers and authors together by helping authors grow their audience.


The Movement


We are living in an era where, for the first time in history, it is possible for every reader to instantly reach out and provide feedback and interact with their favorite authors. We are in the midst of the one of the greatest revolutions of literacy in human history. Never has there been as many books available to so many people. Of course, it’s the internet that made this possible, but more specifically, the indie author movement.

Yes, we call it a movement. From Amazon, to Wattpad, to Quotev, to Smashwords, the people of the world have spoken – they love the voice of the independent author. Gone are the days when a select few gatekeepers barred 99% of writers from publication. Now, every author throws their hat into the ring, and the readers decide who is worthy.

This movement is still in its infancy, and we want to take part in helping it grow. We believe that the essential components in that growth formula are the strength and charity of the indie author community enabled by social media, and the author-reader relationship established by newsletters. These are the cornerstones of the indie author community.


The Community


Without the guidance of traditional big publishers, indie authors have banded together on social media. Groups like 20Booksto50k have memberships in the tens of thousands where best selling six-figure authors freely dispense advice to fledgling writers. A culture of openness and sharing has developed and certain universal rules have taken form, all serving to keep the groups focused on relatively selfless assistance of their fellow writer. There has never been this kind of unity on this scale in the world of literature – ever.

We want to become a part of what shapes this community and to exemplify the values that have made it so successful. Every service we introduce will have a free version that is useful. We believe that if we help authors grow their audience, they will in turn help us to grow. Information, advice, help, and service will always be a two-way street with us, because that is what builds lasting relationships. That is what builds trust, and gives authors a sense of ownership – and community.

Of course, in order to be able to continue to offer free services, we will also have premium level or featured components. However, the goal is for every author, regardless of income, influence, or experience level to have the ability to take advantage of our services and prosper using them. Elitism will never be promoted or tolerated by Art of the Arcane. If a service cannot be made available to everyone, then it is not in the best interests of the community.

As of now, we offer 2 services: Newsletter Swap Digest, and Group Promotions.

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